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Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - April 10, 2024
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
WOO sets stage for Future Leaders engagement at Hong Kong Global Congress
In OOH News By M4G Bureau - April 10, 2024
WOO members, national associations and sponsors are invited to nominate Future Leaders delegates
Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach
In Viewpoints By Rajiv Raghunath - April 08, 2024
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.
Laqshya Media Group turns the spotlight on The Roadster Life Co.
In Campaigns By Sakshi Sanghavi - April 08, 2024
Zakir Khan and Jacqueline Fernandez star in the campaign
Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23
In OOH News By M4G Bureau - April 08, 2024
Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region
Jockey bringing fitness and fashion to life
In Campaigns By Sakshi Sanghavi - April 08, 2024
The brand steps outdoor to promote its Activewear range
The Great Indian Kapil Show goes big on OOH
In Campaigns By Sakshi Sanghavi - April 05, 2024
Mumbai streets shine the light on the new show
Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore
In OOH News By M4G Bureau - April 05, 2024
Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”
Mumbai Indians shine with Skechers - 'Wear what it takes’ campaign lights up Mumbai
In Campaigns By Sakshi Sanghavi - April 05, 2024
MI star players shine on the landscape
Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection
In Digital OOH By M4G Bureau - April 05, 2024
Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality