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Brand Insights12 hours ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of out-of-home (OOH) advertising campaigns and discussed the growth of Mia by Tanishq in the retail sector.
DDX Asia13 hours ago

Rush Productions, innovators in advanced LED display solutions, to exhibit at DDX Asia 2025

Latest

Planning & Buying / Planning Strategies15 hours ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network
DOOH / Digital Network4 days ago

Tiger Party’s successful landmark LED installation in Taiwan
Showcase / Campaigns4 days ago

Gladiator 2 transforms Mahim Causeway with immersive OOH spectacle
Showcase / Campaigns4 days ago

Milton ProCook wraps Mumbai’s rails for latest OOH campaign
Showcase / Campaigns4 days ago

BigBasket’s 10-minute toy delivery for bored kids and busy parents
Showcase / Campaigns5 days ago

MagicPin’s witty OOH campaign celebrates Swiggy’s IPO
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November 2024
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OOH Industry

Company News7 days ago

Khushi Advertising unveils D3X: Revolutionizing DOOH with Cutting-Edge Innovation

With D3X, Khushi Advertising introduces a cutting-edge solution that blends technology and consumer insights to offer brands an immersive, flexible...
Contracts & Investments7 days ago

World Rugby partners with Ocean Outdoor UK to bring Women’s Rugby World Cup 2025
Company News2 weeks ago

Idecafe launches its Rurban division- Ideacafe Roots
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Associations2 weeks ago

The World Out of Home Organization expands with 14 new global members
Contracts & Investments3 weeks ago

Carvertise and StreetMetrics form global partnership
Company News3 weeks ago

The Brand Sigma celebrates its 4th anniversary with new strategy launch
More OOH Industry
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Showcase

Campaigns6 days ago

Zepto lights up SoBo with festive transit media blitz

The campaign was executed by Posterscope India
Campaigns6 days ago

Vijay 69 launches outdoor campaign in Mumbai
Campaigns7 days ago

Tanishq showcases Navraani collection through OOH campaign
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Creative Concepts1 week ago

Brands take their Ads back to 211 AD at London’s iconic Piccadilly lights
Campaigns1 week ago

Heritage Foods’ creative Durga Puja campaign
Campaigns1 week ago

Election fever takes over Mumbai’s skyline: Three alliances, six parties in full campaign mode
More Showcase
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Digital OOH

Digital Network6 days ago

WOW unveils ‘The Gateway’, a convex screen in Inglewood

The Gateway’s convex screen, designed to maximise the potential of full-motion 3D creatives, delivers depth, realism, and visual engagement that...
Digital Display4 weeks ago

Top creative agencies compete for Ocean’s inaugural Grand Prix Award in DOOH Advertising
Digital Display4 weeks ago

Devangi Outdoor Advertising launches twin DOOH billboards at Chembur flyover
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Campaigns4 weeks ago

NIC Ice Cream brings 3D anamorphic campaign to Kolkata’s Durga Puja
Digital Display4 weeks ago

Ocean Outdoor adds Carnaby screen to its premium London portfolio
Digital Display1 month ago

Zest Outdoor and Xtreme Media revolutionise sustainable Outdoor Advertising with Earth series LED displays
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Planning & Buying

Planning Strategies2 weeks ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies3 weeks ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
Planning Strategies1 month ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.
tac advertising club tac advertising club
Planning Strategies2 months ago

The Advertising Club announces the managing committee for the current fiscal of 2024-25

Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...
Planning Strategies2 months ago

Unilever concludes global media mandate review with agency shifts across markets

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
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Brand Insights

Brand Insights2 weeks ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Brand Insights2 weeks ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive...
Brand Insights2 weeks ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Brand Insights2 weeks ago

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...
Brand Insights2 weeks ago

Footprints nationwide: Shawn Chandy, CMO on Paragon’s OOH Journey

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.
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Metrics

Audience Data & Measurement3 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement4 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement5 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement5 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Audience Data & Measurement5 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
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Markets in Focus

Brands & Markets 5 months ago

Pune OOH wears a busy look about it
Brands & Markets 5 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus7 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets7 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus7 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus7 months ago

‘Growing consumer base, buying power bolster OOH’
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New Trends

Sustainability2 months ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Sustainability2 months ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change
Digital billboard on an overpass displaying the "Campaign for National Parks" Digital billboard on an overpass displaying the "Campaign for National Parks"
Sustainability2 months ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...
Sustainability2 months ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.
Sustainability3 months ago

Indian OOH takes the pledge to pursue sustainable business practices

Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...
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