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Gucci Flora wafts through the air at LAX
In Digital OOH By M4G Bureau - November 04, 2022
Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free
Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency
In OOH News By Rajiv Raghunath - November 03, 2022
Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.
Hivestack in tie-up with China’s Tulip Media
In Digital OOH By Rajiv Raghunath - November 02, 2022
Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.
Clear Channel Americas partners USO to raise awareness of the sacrifices service members make
In Digital OOH By M4G Bureau - November 02, 2022
The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.
Nashik-based Ram Bandhu rolls out multi-format campaign
In Campaigns By M4G Bureau - October 31, 2022
The campaign illustrates the growing participation of regional brands in OOH advertising
Innovations mark Samsung’s global campaign to promote Galaxy Z Flip4 and Galaxy Z Fold4
In Campaigns By M4G Bureau - October 28, 2022
The innovations ranged from folding billboard display to drone show
Pond’s light moisturiser casts a glowing effect on OOH
In Campaigns By M4G Bureau - October 28, 2022
The campaign rolls out as winter sets in
‘Let’s put pedal to the metal and go fast forward on digital’
In Gallery By - October 27, 2022
Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.
PPDS set to show ‘transformational’ Philips professional displays & solutions at InfoComm Southeast Asia 2022
In OOH Solutions By M4G Bureau - October 27, 2022
PPDS will be showcasing its latest suite of Philips digital signage, professional TV and collaboration-inspired interactive display solutions
Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland
In Digital OOH By Rajiv Raghunath - October 27, 2022
The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors.