Gucci Flora wafts through the air at LAX
By M4G Bureau - November 04, 2022
Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free
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Gucci Flora’s latest campaign in the US is writ large on JCDecaux North America’s iconic concourse portals in Los Angeles International Airport’s (LAX) international terminal. Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free.
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Standing at an impressive 58 feet wide and 29 feet high, the concourse portals are some of the largest and most unique airport ad placements available. The pair catches 100% reach of departing passengers in Tom Bradley International Terminal directly at the entrance to duty free- and benefit from extended dwell times in this key pulse point.
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“This eye catching creative does more than just raise brand awareness with airport audiences- this strategic placement has the ability to directly influence the purchasing decisions of passersby,” states the report posted on JCDecaux North America’s website. It also cites a recent report from M1ndset that points out that over 52% of duty free purchases are influenceable by the shopping experience and 67% of customers have purchased a new brand for the first time at a duty-free store.
Fragrances are reportedly the #1 most purchased item at duty free, and along with cosmetics make up 56.9% of the market share in stores.
Photo credit: JCDecaux North America