BBMP Advertisement Bylaws 2024 to be unveiled shortly

In OOH News By M4G Bureau - July 16, 2024

The urban local body sets sights on significantly augmenting its revenues from outdoor advertising

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

Government of India’s ‘Viksit Bharat’ campaign on LED-mounted vans across 5 NER states a monumental achievement

In Campaigns By Rajiv Raghunath - March 27, 2024

Priya Communication steers the campaign on most challenging terrains

UP Govt examining road safety norms pertaining to roadside advertising

In OOH News By M4G Bureau - March 11, 2024

The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road

Will the wait for hoardings comeback on Bengaluru streets end soon?

In OOH News By M4G Bureau - March 06, 2024

The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays

Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

In OOH News By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

Chennai set for large format OOH comeback

In OOH News By M4G Bureau - April 25, 2023

Tamil Nadu Government Gazette Extraordinary provides for applications for putting up a range of outdoor advertising devices including hoardings.

Srishti partners UMAGINE 2023 in Chennai as outdoor digital partner

In OOH News By M4G Bureau - March 23, 2023

UMAGINE, being organized by Tamil Nadu Government’s Electronic Corporation of Technology (ELCOT), brings together exponents of state-of-the-art technologies

‘Welcome move, but alternatives will cost three times more’

In OOH News By Prantika Ghosh - September 27, 2022

Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.

Andhra Pradesh government declares plastic flex ban

In OOH News By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.