Talon in tie-up with Stagwell for global presence in data-driven OOH advertising

In Digital OOH By M4G Bureau - December 20, 2021

Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”

OMIG releases playbook on shared learnings from running creative, innovative OOH

In OOH News By M4G Bureau - November 24, 2021

The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

In OOH News By M4G Bureau - November 16, 2021

Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.

Provocative creatives add punch to Square Yards’ campaign

In Campaigns By M4G Bureau - October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition

In OOH News By M4G Bureau - October 18, 2021

Land Rover, Pets at Home, Toolstation and Rays of Sunshine are among this year’s winners

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North

In OOH News By M4G Bureau - September 29, 2021

In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.

OAAA releases guide for maximizing impact of brand messages

In OOH News By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

dentsuMB wins mainline advertising mandate for TVS Raider in India

In OOH News By M4G Bureau - September 23, 2021

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience

In OOH News By M4G Bureau - September 22, 2021

Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

In OOH News By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.