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DDX Asia7 hours ago

DDX Asia Business Conference 2025 to be held in Mumbai on Feb 20-21, 2025

The business conference will be organised alongside the 2nd edition of digital display expo DDX Asia 2025
Contracts & Investments8 hours ago

Ghatkopar Metro Station renamed to HDFC Sky Ghatkopar

Latest

New Trends / Sustainability8 hours ago

Green Advertising: Insights on Sustainability in Out-of-Home Campaigns
New Trends / Sustainability3 days ago

Sustainability in OOH advertising: challenges and opportunities
OOH Industry / Tenders3 days ago

Sri Garima Publicity secures Ad rights at key railway stations for Kumbh Mela 2025
Events / DDX Asia3 days ago

Execution of DOOH campaign: Challenges, solutions and way forward
New Trends / Sustainability4 days ago

“Stricter regulations needed for sustainable printing”
Showcase / Campaigns4 days ago

Hafele launches innovative anamorphic billboard featuring Sachin Tendulkar
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OOH Industry

Insights6 days ago

Inside Bare Bones Collectives’ approach to creative and witty campaigns

After their recent success with the witty Prime Video OOH Campaign, Anuya Jakatdar, Co-Founder and Chief Creative Officer and Swati...
Tenders2 weeks ago

Proactive In & Out Advertising secures rights for 865 bus shelters & 10 bus stands in Pune city
Contracts & Investments2 weeks ago

OOH Industry leaders share their views on the Omnicom-IPG merger
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Insights3 weeks ago

“Personalisation is the key to relevance”
Company News3 weeks ago

Xtreme Media and Gallus Technologies open experience centre in Chandigarh
Industry News3 weeks ago

The future of Indian OOH: Transit media driving the next big wave
More OOH Industry
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Showcase

Campaigns5 days ago

Aditya Birla Sun Life Mutual Funds’ customer centric OOH Campaign

This campaign is executed by Interspace Communications
Campaigns5 days ago

Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore
Campaigns6 days ago

Tata Capital’s ‘Mitaye Faasle’ OOH campaign
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Campaigns1 week ago

Amazon Prime Video delivers a witty OOH blockbuster
Campaigns2 weeks ago

Milton launches ProCook range with captivating campaign
Campaigns2 weeks ago

Jeevansathi adds humor to the wedding season with creative billboard campaign
More Showcase
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Digital OOH

OOH Adtech1 week ago

Revolutionising campaign management: Praphul Misra on the future of Digital Signage

Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management,...
OOH Adtech1 week ago

“Our strength lies in innovation and scale”
OOH Adtech2 weeks ago

Navigating the LED display market: Expert tips for quality and efficiency
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Campaigns2 weeks ago

Coca-Cola presents virtual snow globes in immersive AI DOOH experience
OOH Adtech2 weeks ago

“From P10 to P6, and now to P4, we’ve come a long way”
Digital Display3 weeks ago

Maharashtra’s largest cuboid Anamorphic Screen at Nexus Seawoods
More Digital OOH
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Planning & Buying

Planning Strategies4 weeks ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies1 month ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies2 months ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies2 months ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
Planning Strategies2 months ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.
More Planning & Buying

Brand Insights

Brand Insights2 weeks ago

‘We’ll definitely have 5 more by next year’: Nishank Joshi on Nexus’ future plans

From iconic digital screens to the future of OOH media, Nishank Joshi, CMO, Nexus Select Malls shares how Nexus is...
Brand Insights1 month ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
Brand Insights2 months ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Brand Insights2 months ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to...
Brand Insights2 months ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
More Brand Insights

Metrics

Audience Data & Measurement2 weeks ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement5 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement5 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement6 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement7 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
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Markets in Focus

Brands & Markets 6 months ago

Pune OOH wears a busy look about it
Brands & Markets 6 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus8 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets8 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus8 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus8 months ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability4 days ago

Ecosigns launches revolutionary recyclable material for printing and sustainability

Ecosigns launches an innovative, eco-friendly material compatible with all major printing technologies, designed to achieve zero waste through genuine recyclability.
Sustainability5 days ago

Sustainability in OOH: Balancing cost, impact, and biodegradability

Sam Patel, MD & CEO of Arrow Digital Pvt Ltd, highlights the challenges of achieving sustainability in the out-of-home (OOH)...
Sustainability6 days ago

Paving the path to sustainability in Indian OOH: Challenges and solutions

Pramod Bhandula, Executive Chairman, JCDecaux India highlights the urgent need for the Indian OOH industry to embrace sustainable practices, tackle...
Urban Planning1 week ago

This is more than just advertising, it’s about creating urban infrastructure that works for everyone

Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve...
Sustainability1 week ago

‘Without circularity, sustainability cannot succeed’

Sivabalan Thangavelu, Director at Miraai Advanced Composites Pvt Ltd Highlights the growing demand for sustainable materials in outdoor advertising, such...
More New Trends
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