Girish Menon cements foundation of OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share

Ultratech cementing its brand positioning in Goa

In Gallery By M4G Bureau - June 26, 2018

Ultratech launches Ultratech Super Cement in Goa to enhance its brand positioning by increasing their product offer. And to promote this, the brand opted for OOH medium. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state

Ultratech Cement strengthening its brand positioning in Goa

In Campaigns By M4G Bureau - June 21, 2018

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

In OOH News By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

Skrap finds ways to efficiently collect, recycle flex material

In OOH Solutions By Bhawana Anand - March 22, 2018

Skrap collected 145 kg of flex waste which was distributed amongst different channels for recycling. A huge chunk was sent to ACC Cement which uses PVC material for their co-processing work

Surging traffic volumes at Patna airport expected to boost ad revenues

In OOH News By Bhawana Anand - February 08, 2018

However, the ad volumes are expected to increase in the coming months with the completion of a new passenger terminal and commencement of 24-hour operations

HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru

In Campaigns By M4G Bureau - February 03, 2018

The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category

Impact Communications assumes new brand identity

In OOH News By M4G Bureau - January 18, 2018

The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as leadership changes

Delhi civic bodies take strong action to check city defacement

In OOH News By M4G Bureau - January 15, 2018

The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act

NY-based Horizon Media launches audience targeting platform AMP

In OOH Solutions By M4G Bureau - October 17, 2017

AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements