Amul chocolates ranked No 1 performer brand

In OOH News By BS Reporter , Business Standard, Ahmedabad - April 01, 2014

Consumer Voice magazine rates Amul above other leading brands

Tata Photon Max rides high on Volvo Buses

In Campaigns By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....

Hyundai ICC Fan Park brings ICC World T20 action live

In OOH News By VJ Media Bureau - March 27, 2014

The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.

There's nothing like OOH for Australia Tourism...

In Campaigns By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...

Big brands set the pace in grass roots football

In OOH News By Urvi Malvania, Business Standard, Mumbai - March 18, 2014

Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United

Go green and be cost effective

In Viewpoints By M4G Bureau - March 18, 2014

Aditya Sikri, CEO -- Propcare Mall Management (Mantri Square), tells Outdoor Asia what more the OOH industry players can do to drive greater brand usage of the medium in Bangalore.

'OOH, one of the most preferred mediums in the state'

In Viewpoints By M4G Bureau - March 18, 2014

Bidyut Nath, Head - Advertising & Corp. Communications- Dollar Industries Ltd tells Outdoor Asia why the OOH medium really works for the brand in Bangalore and rest of Karnataka.. .

JCDecaux's 3D installation for BREN Corp at KIAB

In Campaigns By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

Vodafone goes high on BTL for 3G

In OOH News By VJ Media Bureau - March 12, 2014

The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.

OOH Advertising revenues in US grew by 4.2% in 2013

In OOH News By VJ Media Bureau - March 11, 2014

Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.