Kinetic India bags maximum OAA 2015 metals

In OOH News By VJ Media Bureau - July 27, 2015

Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and Interspace Communications and Laqshya Media Group 3 each.

Shashi Nambiar and Sushant Kadam & Rohit Salian and Binita Shah win the first YOC Contest at OAC 2015

In OOH News By VJ Media Bureau - July 27, 2015

Shashi Nambiar and Sushant Kadam, Taproot India and Rohit Salian and Binita Shah, Salt Brand Solutions won the first ever YOC contest sponsored by Laqshya. The winners received a return ticket each to Dubai.

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.

OOH Thought Leaders Contest winners to be announced at OAC 2015

In OOH News By VJ Media Bureau - July 21, 2015

The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'

YOC to debut at OAC on July 24

In OOH News By VJ Media Bureau - July 21, 2015

YOC, a brand new contest for young outdoor creative professionals, will be held at the Outdoor Advertising Convention (OAC) 2015 venue on July 24-25. The Contest will feature creative professionals below the age of 30 working with creative agencies.

Furlenco furnishes its brand identity in the outdoor

In Campaigns By Preethika Kotian - July 20, 2015

IKON has executed the campaign in Bengaluru

Our business model is different from the existing models: VB Gadgil

In Viewpoints By M4G Bureau - July 14, 2015

Vivek Bhaskar Gadgil, Chief Executive & Managing Director, L&T Metro Rail (Hyderabad) Ltd, talks about the Metro's unique business model and innovative ways to engage advertising brands in conversation with Rajiv Raghunath. Gadgil has over 40 years of rich & varied experience in the construction & related fields. He has held various senior leadership positions in the L&T Construction Division including being at the helm of affairs of L&T's International Construction Business for over a decade. He has also successfully led L&T's electrical business (power transmission & distribution) in India and abroad. Edited excerpts of the interview:

Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course

In OOH News By VJ Media Bureau - July 08, 2015

Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related

OOH beeps loud on Ridlr's radar

In OOH News By Bhawana Anand - July 08, 2015

Sachin Singh, Marketing Head- North, Birds Eye Systems, talks about the brand's OOH strategy

Times OOH introduces toll free number for brands to access one-stop solutions

In OOH News By Preethika Kotian - July 01, 2015

This number will act as a bridge for brands to connect with the right audience at the right time and location. A plethora of brand solutions are thus in the brand basket by just making a call to the toll free number