Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course
By VJ Media Bureau - July 08, 2015
Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related
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Designed to develop future OOH managers, the course is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related. The course comprises modules, research projects and workshops followed by an internship with Posterscope India and Milestone Brandcom. A strong emphasis will be laid on student performance evaluation through projects and practical assignments and research done by the students. While the entire semester will provide a comprehensive perspective of OOH advertising and communications, the latter part will be project-based with hands-on production and execution experiences.
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Prem Mehta, Chairman, Northpoint Centre of Learning, said, "The launch of this programme is another step in keeping with Northpoint's mission to prepare young graduates for careers in specialised areas of business. Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers.â€
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Nabendu Bhattacharyya, Managing Director & CEO, Milestone Brandcom, said, "Our objective is to create and attract talent to the OOH Industry where no such formal programme existed prior to this. We believe this OOH program will benefit many new entrants as well as the existing trade practitioners in this dynamic Industry. Our objective is to bring in fresh minds into the OOH communications business for the exponential growth of the industry. As a leading OOH Group, this "OOH Programme†is our contribution to the industry.â€
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