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738 News Found
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
3-volume book on OOH released at OAC 2018
In OOH News By Bhawana Anand - July 27, 2018
The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh
OAC 2018 in Mumbai tomorrow
In OOH News By M4G Bureau - July 26, 2018
The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners
Medlife says aloud #LafadduMatBano
In Campaigns By M4G Bureau - July 18, 2018
Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets
Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018
In OOH News By M4G Bureau - July 17, 2018
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group
‘Smart transport will change the media landscape of Kolkata’
In Viewpoints By Ria Banerjee - July 16, 2018
Narayan Swaroop Nigam, Secretary, Transport Department, Govt of West Bengal and Managing Director, WBTC, CSTC & WBSTC shares his perspectives on how technology adoption to augment the urban transportation systems will augment the advertising opportunities
Kotak’s 811 campaign arrives on OOH medium
In Campaigns By M4G Bureau - July 03, 2018
Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
In OOH News By M4G Bureau - June 22, 2018
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee
‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA
In Gallery By M4G Bureau - June 20, 2018
India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game
Creativeland Asia wins 3 Bronze Lions for Merc campaign
In OOH News By M4G Bureau - June 20, 2018
The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’