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4567 News Found
MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha
In OOH News By M4G Bureau - June 06, 2024
Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.
Retail media is revolutionising DOOH advertising
In OOH News By Vasant Jante - June 06, 2024
Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong
‘AI set to accelerate DOOH growth’
In OOH News By M4G Bureau - June 06, 2024
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.
JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day
In Campaigns By Sakshi Sanghavi - June 05, 2024
The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave
Prakash Arts partners OAC 2024 as Associate Sponsor
In OOH News By Sakshi Sanghavi - June 05, 2024
C D V Subbarao, CEO, Prakash Arts highlights the role of OAC as a platform for thought leadership and business networking for Indian OOH
Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024
In OOH News By Sakshi Sanghavi - June 04, 2024
“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media
‘Blend creativity, design with strategic planning, data-driven decision-making’
In OOH News By M4G Bureau - June 04, 2024
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.
Times OOH expands into mall advertising in Mumbai & Indore
In OOH News By Sakshi Sanghavi - June 04, 2024
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
Ocean Outdoor announces Group CEO succession
In OOH News By Rajiv Raghunath - June 03, 2024
Current COO and CFO Stephen Joseph appointed Chief Executive Officer; Tim Bleakley to become Chairman upon transition in January 2025
Mera Hoardings partners with ICC to promote T20 World Cup globally
In OOH News By M4G Bureau - June 03, 2024
The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.