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We can now see an exciting new horizon for OOH: WOO President
In OOH News By M4G Bureau - June 12, 2024
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the polls, boosting political advertising.
From awareness to action: Mastering brand reach
In OOH News By Vasant Jante - June 11, 2024
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
Kedar Ravangave, Head – Marketing, Brand & Category Amazon India to speak at OAC 2024 in Bengaluru
In OOH News By M4G Bureau - June 11, 2024
Kedar Ravangave will address the convention on the theme: ‘Unboxing OOH for great brand outcomes’
The now, next, and wondrous future of OOH
In OOH News By Vasant Jante - June 11, 2024
Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies
‘Automate to enhance OOH measurability, accessibility’
In OOH News By Vasant Jante - June 11, 2024
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu, Emma Hegg, Group Director – Platform Strategy, oOh! and Gavin Lee, Sr Director – Product, Broadsign
Amit Sinha, Associate Director - Brand & Marketing, PNB MetLife India Insurance joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - June 10, 2024
“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.
Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - June 07, 2024
Girish Ahuja speaks about OOH & creativity and the relevance of OAA.
‘OOH has unique ability to deliver high-impact visuals’
In OOH News By Vasant Jante - June 07, 2024
Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong
‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’
In OOH News By Vasant Jante - June 07, 2024
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
‘OOH growth gathering momentum with DOOH, retail media expansion’
In OOH News By Vasant Jante - June 06, 2024
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth