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4578 News Found
V-Guard’s life-saver for overworked ACs
In Gallery By Ria Banerjee - May 14, 2018
The brand’s country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites. The campaign highlights a unique solution
Global OOH expert Matthew Dearden to address OAC 2018
In OOH News By M4G Bureau - May 14, 2018
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors
India Today’s live reporting through OOH channel
In Campaigns By Bhawana Anand - May 14, 2018
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
V-Guard offers a life-saver for overworked ACs
In Campaigns By Ria Banerjee - May 14, 2018
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
‘We have a non-traditional approach to OOH’
In Viewpoints By Bhawana Anand - May 12, 2018
Vikas Agarwal, General Manager, OnePlus India says that areas frequented by the brand’s target audience are quite consistent and so the spends will only increase if there are more such locations
MCG stand on metro media largely influenced by revenue sharing demand
In OOH News By Bhawana Anand - May 11, 2018
The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram
Bullseye Media appoints Shajahan as Director Sales & Partnerships
In OOH News By M4G Bureau - May 10, 2018
Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur
Arrow is all for ‘White this summer’
In Gallery By M4G Bureau - May 10, 2018
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
Hotstar pads up for ‘The Largest Player Hunt Ever’
In Gallery By M4G Bureau - May 10, 2018
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
Imagination Delivered adopts greener technology with EFI LED UV printer installation
In OOH Solutions By M4G Bureau - May 10, 2018
The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications