Hotstar pads up for ‘The Largest Player Hunt Ever’
by M4G Bureau | May 10, 2018
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
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Hotstar’s ‘Largest Player Hunt Ever’
The larger-than-life 3D figurine of a batsman’s avatar -- symbolic of Hotstar’s search for players
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Search for the players
The campaign covered multiple sites across Mumbai, Delhi, Bengaluru, Hyderabad and Gurgaon
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Building curiosity
Asking users to fill in the missing space by playing the game on its IPL platform
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