‘OOH has unique ability to deliver high-impact visuals’

In OOH News By Vasant Jante - June 07, 2024

Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong

‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’

In OOH News By Vasant Jante - June 07, 2024

Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress

‘OOH growth gathering momentum with DOOH, retail media expansion’

In OOH News By Vasant Jante - June 06, 2024

WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth

‘Building OOH partnerships with retail media networks’

In OOH News By Vasant Jante - June 06, 2024

Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong

Retail media is revolutionising DOOH advertising

In OOH News By Vasant Jante - June 06, 2024

Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong

‘AI set to accelerate DOOH growth’

In OOH News By M4G Bureau - June 06, 2024

Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.

OUTRONT CEO Jeremy Male to interview Perion CEO Tal Jacobson post Hivestack acquisition at WOO Hong Kong 2024

In OOH News By M4G Bureau - May 27, 2024

OUTFRONT's Male says: "Tal Jacobsen is a dynamic leader in the digital marketplace and we look forward to hearing his plans for Perion.”

Top Huawei executive Jas Cai to speak at WOO Global Congress

In OOH News By M4G Bureau - May 22, 2024

Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard

Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress

In OOH News By M4G Bureau - May 21, 2024

Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements

WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.