Good Knight connects with rural audience at Pandharpur Yatra

In Campaigns By Satarupa Chakraborty - May 09, 2016

Good Knights Fast Card connects with its rural customers at Pandharpur Yatra through numerous, ATL, BTL and OOH activities. Executed by Vritti i-Media, the campaign was able to reach 20 million and increase brand awareness.

Rapport takes up title sponsorship of OAA 2016

In OOH News By VJ Media Bureau - May 06, 2016

Rapport India's brand association with OAA 2016 is a vindication of the OOH major's strong belief in innovation and excellence

Prakash Arts unveils a Foot-Over-Bridge on Adugodi Road, Bangalore

In OOH News By Soneeta Sethi - May 03, 2016

The media rights on the bridge resides with Prakash Arts Pvt Ltd, where the 75'x10' space on the FOB provides an excellent advertising opportunity with great visibility and huge traffic flow throughout the day.

TATA Motor's Tiago arrives via OOH

In Gallery By - May 02, 2016

Tata Motors launches its new model Tiago in a multi-city multi-format OOH campaign executed by Platinum Outdoor.

TATA Motor's Tiago arrives via OOH

In Campaigns By Satarupa Chakraborty - May 02, 2016

Tata Motors launches its new model Tiago in a multi-city multi-format OOH campaign executed by Platinum Outdoor.

OLA Micro's train wraps ask commuters to beat odd-even rule in Delhi

In Campaigns By Satarupa Chakraborty - May 02, 2016

OLA launched the OOH campaign of its latest cab service, OLA Micro on metro train wraps of DMRC's Line II.

OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

Kinetic propagates Earth Day through the OOH way

In OOH News By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

Explomedia acquires rights on civil structures of 16 metro stations

In OOH News By Satarupa Chakraborty - April 26, 2016

Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.

The Body Shop engages with customers at Cyber Hub, Gurgaon

In Campaigns By Satarupa Chakraborty - April 26, 2016

To mark its 40th anniversary and 25th store in NCR region, The Body Shop arranged for a customer engagement programme that showcased the brand's loyalty towards the environment along with special services for its customers.