DAN launches DAN Vision for Creative

In OOH News By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Cities adjoining Mumbai primed for accelerated OOH growth

In OOH News By Bhawana Anand - August 21, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

MMR sees OOH growth in emerging conglomerations

In Gallery By M4G Bureau - August 20, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

How a tilt in bus shelters reaped in higher visibility

In OOH News By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium

Vibgyor Media bags DOOH tender for Prayagraj Junction

In OOH News By M4G Bureau - August 20, 2019

Formally known as Allahabad station is decked up with 66 digital display screens for advertisement and train running information

MTV adds flavour to show with content-based activation

In Campaigns By M4G Bureau - August 20, 2019

A group of people were kept inside a small house fabricated inside Lucknow mall

Ocean Outdoor to beam Rugby World Cup action in pact with ITV Sport

In Digital OOH By M4G Bureau - August 20, 2019

Ocean screens will broadcast 60 second clips throughout the 2019 World Cup, starting on September 20

alooh! Forum 2019 in Buenos Aires on Sept 26-28

In OOH News By M4G Bureau - August 20, 2019

The 3-day convention will have knowledge sessions, networking opportunities and participation of a gamut of OOH solutions providers

Dentsu Aegis Network restructures its Rural Marketing under Hyperspace

In OOH News By M4G Bureau - August 19, 2019

Retail Division is positioned as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on-ground activation across the length and breadth of the country.

DIGISOL appoints Krushna Garkhede as Head of Marketing

In OOH News By M4G Bureau - August 19, 2019

He will be responsible to drive marketing efforts to support overall strategic objectives and impel growth by focusing on market opportunities