Delhi Govt greenlights plan for 600 LED screens at key locations in capital city

In Digital OOH By M4G Bureau - January 03, 2022

The screens will be managed from a command and control centre

‘OOH is the best way to connect with local audience’

In Viewpoints By N Jayalakshmi - December 27, 2021

ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.

Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021

In OOH News By Rajiv Raghunath - December 27, 2021

Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021

“OOH has a higher sticky factor compared to other mediums”

In Viewpoints By N Jayalakshmi - December 23, 2021

Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…

The story behind Times Square NYE Countdown

In Digital OOH By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.

Khushi Advertising forays into movie marketing with exclusive sponsorship rights for KGF Chapter 2

In OOH News By M4G Bureau - December 21, 2021

We are already seeing a lot of interest from brands, says Vishnu Telang, CEO, Khushi Advertising

BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet

In Campaigns By Rajiv Raghunath - December 21, 2021

The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more

Talon in tie-up with Stagwell for global presence in data-driven OOH advertising

In Digital OOH By M4G Bureau - December 20, 2021

Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”

Madison World’s HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead the business

In OOH News By M4G Bureau - December 17, 2021

Mohit Grover has worked in insurance & travel companies like redBus, Goibibo, and MakeMyTrip, and spearheaded his entrepreneurial venture Neemrana Naturals

Laqshya Media executes global exhibition project in Houston

In Campaigns By M4G Bureau - December 16, 2021

The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World Petroleum Congress which was held in Houston, Texas, USA from 5th to 9th December.