Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’

In OOH News By M4G Bureau - June 19, 2024

The musical billboard innovation is a Guinness World Records holder

Classmate extends exciting AR technology to ‘Brown Cover Notebooks’ revolutionising learning from rote to experiential

In Campaigns By Sakshi Sanghavi - June 17, 2024

Creates a unique experience with a 30ft long tunnel aquarium in the sea front of Mumbai to highlight the exciting AR experience in conventional brown covers.

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

BMC draft policy on hoardings covers a wide spectrum including ad on skywalks, balloons, stationary vehicles

In OOH News By M4G Bureau - June 14, 2024

Plan for QR placement on media for obtaining site specific details

Xtreme Media partners OAC 2024 as Quintessential OOH Quiz sponsor

In OOH News By Sakshi Sanghavi - June 14, 2024

“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media

Ambika Mehrotra, Senior Media Manager, Nestle member of OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 13, 2024

“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra

ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 13, 2024

Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’

Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn

In Campaigns By M4G Bureau - June 12, 2024

The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.

hBits onboards Saumil Parekh as Chief Marketing Officer

In OOH News By Sakshi Sanghavi - June 12, 2024

With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy

We can now see an exciting new horizon for OOH: WOO President

In OOH News By M4G Bureau - June 12, 2024

Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the polls, boosting political advertising.