MG Hector makes maiden appearance at BIAL

In Campaigns By M4G Bureau - August 28, 2019

As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience

BBMP Policy 2018 or State Rules 2019: Time will tell

In OOH News By Bhawana Anand - August 27, 2019

Industry keen on the Bengaluru Mahanagara Palike Advertisement Rules 2019 coming into effect

Moving Walls acquires digital signage platform Quad42 Media

In Digital OOH By M4G Bureau - August 27, 2019

The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space

‘We built trust with our content first approach’

In Viewpoints By Rajiv Raghunath - August 27, 2019

Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth

IRCTC to have branding rights on Ahmedabad-Mumbai Tejas trains

In OOH News By M4G Bureau - August 26, 2019

The trains will have 18 coaches and IRCTC will be authorized to allot permissions for advertisements inside and outside the coaches, including branding on the trains

OOH Advertising up 7.7% in Q2 2019

In Research By M4G Bureau - August 23, 2019

According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007

Indore MC invites tender for Unipole & Lollypops on BOT basis

In OOH News By M4G Bureau - August 23, 2019

The project structures, covering major locations of the city has been evolved in order to maintain the city infrastructure facilities

Asheesh Malhotra to head Dentsu India Mumbai office

In OOH News By M4G Bureau - August 21, 2019

With over 20 years of experience across leading agencies, he has been instrumental in building brands like Unilever, Mondelez , ICICI Prudential Life Insurance, and etc

Cities adjoining Mumbai primed for accelerated OOH growth

In OOH News By Bhawana Anand - August 21, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

How a tilt in bus shelters reaped in higher visibility

In OOH News By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium