Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference

In OOH News By M4G Bureau - January 03, 2023

The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.

Xperia Group crafts ‘miracle billboard’ as a tribute to Zomato delivery staff

In Campaigns By M4G Bureau - December 27, 2022

The innovation was created on a billboard at Galleria Market, Gurugram

‘Football Fever’ grips audience attention at Mauritius airport

In Campaigns By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

‘If you get the right people on board, the payback is very quick’

In Viewpoints By Rajiv Raghunath - December 26, 2022

Consultant, Advisor & Board Member, Sunder Hemrajani, former Managing Director of Times OOH, asserts that OOH organisations must continuously evolve and get talent from outside the industry. Edited excerpts of the interview with Rajiv Raghunath.

Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn

In OOH News By M4G Bureau - December 23, 2022

The company continues review of strategic alternatives for its European businesses

‘OOH organisations require deeper understanding of adtech applications’

In Viewpoints By Rajiv Raghunath - December 22, 2022

Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.

‘OOH is no rocket science’

In Viewpoints By Rajiv Raghunath - December 21, 2022

Indian OOH industry veteran Nabendu Bhattacharyya, widely known for his pioneering leadership and entrepreneurship, shares his outlook on talent acquisition & development in an interview with Rajiv Raghunath.

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

In Digital OOH By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

‘Innovative solutions will not always have ready talent’

In Viewpoints By Rajiv Raghunath - December 20, 2022

“As industry leaders we need to chalk that path towards innovation and sooner or later a critical talent pool will emerge,” says Bharat Rajamani, Co-Founder & CEO, GetafixM as he talks about talent acquisition and development. Edited excerpts of the interview with Rajiv Raghunath.

Amazon Music belts out high decibel ‘Best of 2022’

In Campaigns By M4G Bureau - December 19, 2022

The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists