Amazon Music belts out high decibel ‘Best of 2022’
By M4G Bureau - December 19, 2022
The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists
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As Year 2022 enters the final fortnight, Amazon Music ensures the best endings always have confetti. With over 100 million songs available to audiences and users ad-free, Amazon Music has sought to influence users to tune in to the year’s top tunes.
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Showcasing up to 80 artists, Amazon Music’s ‘Best of 2022’ campaign is belting out the hits by branding most prominent and high impact OOH media in five metro cities -- Mumbai, Delhi NCR, Bengaluru, Chennai and Hyderabad. The ‘Best of 2022’ campaign was also visible at malls and airports.
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Uniquely, several cut-outs of various artists were also used as an innovation that brings music to the minds of passers-by.