Our business model is different from the existing models: VB Gadgil

In Viewpoints By M4G Bureau - July 14, 2015

Vivek Bhaskar Gadgil, Chief Executive & Managing Director, L&T Metro Rail (Hyderabad) Ltd, talks about the Metro's unique business model and innovative ways to engage advertising brands in conversation with Rajiv Raghunath. Gadgil has over 40 years of rich & varied experience in the construction & related fields. He has held various senior leadership positions in the L&T Construction Division including being at the helm of affairs of L&T's International Construction Business for over a decade. He has also successfully led L&T's electrical business (power transmission & distribution) in India and abroad. Edited excerpts of the interview:

IOAA issues advisory on Service Tax compliance

In OOH News By VJ Media Bureau - July 13, 2015

The IOAA advisory states that under the Service Tax rules, firms must raise bills within 14 days of completion of service. Delays in this regard will attract penal provisions

Anupriya Acharya to speak at OAC on how OOH can attract more ad monies

In OOH News By VJ Media Bureau - July 13, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this role, she has also held positions of President - The Media Edge, India; CEO - Aegis Media, Singapore; and Leader - Team Unilever, South Asia at Mindshare.

There is scope to more than double the base of advertisers: Abhay Mishra

In Viewpoints By M4G Bureau - July 13, 2015

Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:

OAA 2015 Group C judging today

In OOH News By VJ Media Bureau - July 10, 2015

The Jury of the Outdoor Advertising Awards (OAA) 2015 meet in Mumbai to judge entries in Group C

Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course

In OOH News By VJ Media Bureau - July 08, 2015

Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related

OOH beeps loud on Ridlr's radar

In OOH News By Bhawana Anand - July 08, 2015

Sachin Singh, Marketing Head- North, Birds Eye Systems, talks about the brand's OOH strategy

Srishti Group bags ad rights at Belgaum, Hospet & Hubli rly stations

In OOH News By VJ Media Bureau - July 07, 2015

Founder Director S Kumar says the win deepens Srishti Group's footprints in the South, especially in Tier II & III cities where business growth opportunities are growing

Zoom TV projects big picture on Mumbai streets

In Campaigns By VJ Media Bureau - July 07, 2015

Bright Outdoor Media has executed the campaign in Mumbai, using a mix of hoardings, bus shelters, bus back panels and platform boards

Madison Media bags media AOR of Shaadi.com

In OOH News By VJ Media Bureau - July 03, 2015

The win including OOH duties