Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy

In OOH News By Shradha Mishra - November 20, 2018

The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter

Connect with the cuppa: SBI Life Insurance shows how

In Campaigns By M4G Bureau - November 19, 2018

As part of the ‘Main se Hum’ campaign, branding has been done in 8 lakh tea cups distributed among 75 leading corporate houses

Is BBMP missing large formats for citizen outreach initiatives?

In OOH News By M4G Bureau - November 19, 2018

Social media is the only alternative for the urban local body to engage the people of Bengaluru for the city ranking survey

‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front

IOAA assures key support to Punjab players on tax & payment issues, neutralising illegal media

In OOH News By Bhawana Anand - November 19, 2018

IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH business

UK’s OOH revenues up 7.3% at £300 million

In Research By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

Another kind of Dutch courage?

In Gallery By M4G Bureau - November 16, 2018

As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi

UK’s Open Outdoor Media secures £1m funding

In OOH News By M4G Bureau - November 16, 2018

The funding will help the firm to secure additional advertising sites

PlayAds targets Sabrimala pilgrims with digital utility format

In Digital OOH By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa

Ranveer Singh champions Kotak Mahindra #IndiaInvited campaign

In Campaigns By Shradha Mishra - November 14, 2018

Billboards in certain areas of Mumbai feature the creative of Ranveer Singh with folded hands, asking, "Card Mila Kya". And no, he is not talking about his wedding card