‘If you get the right people on board, the payback is very quick’

In Viewpoints By Rajiv Raghunath - December 26, 2022

Consultant, Advisor & Board Member, Sunder Hemrajani, former Managing Director of Times OOH, asserts that OOH organisations must continuously evolve and get talent from outside the industry. Edited excerpts of the interview with Rajiv Raghunath.

Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn

In OOH News By M4G Bureau - December 23, 2022

The company continues review of strategic alternatives for its European businesses

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

‘OOH organisations require deeper understanding of adtech applications’

In Viewpoints By Rajiv Raghunath - December 22, 2022

Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.

‘OOH is no rocket science’

In Viewpoints By Rajiv Raghunath - December 21, 2022

Indian OOH industry veteran Nabendu Bhattacharyya, widely known for his pioneering leadership and entrepreneurship, shares his outlook on talent acquisition & development in an interview with Rajiv Raghunath.

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

In Digital OOH By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

‘Innovative solutions will not always have ready talent’

In Viewpoints By Rajiv Raghunath - December 20, 2022

“As industry leaders we need to chalk that path towards innovation and sooner or later a critical talent pool will emerge,” says Bharat Rajamani, Co-Founder & CEO, GetafixM as he talks about talent acquisition and development. Edited excerpts of the interview with Rajiv Raghunath.

Amazon Music belts out high decibel ‘Best of 2022’

In Campaigns By M4G Bureau - December 19, 2022

The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists

‘I had a dream for my company to be listed on the stock exchange’

In Viewpoints By Rajiv Raghunath - December 19, 2022

Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media, talks about the OOH company’s business journey toward getting listed on the BSE SME Exchange, in an interview with Rajiv Raghunath. Edited excerpts:

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

In Digital OOH By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences