IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

L’Oreal’s Colorsonic adds a dash of colour to Chicago streets

In Campaigns By M4G Bureau - June 14, 2024

The immersive campaign includes a striking bus shelter innovation

Ambika Mehrotra, Senior Media Manager, Nestle member of OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 13, 2024

“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra

DDB Mudra Group boosts strategic leadership – Appoints Shashank Lanjekar as National Strategy Head

In OOH News By Sakshi Sanghavi - June 11, 2024

He brings an experience of 25+ years in the industry

The now, next, and wondrous future of OOH

In OOH News By Vasant Jante - June 11, 2024

Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies

‘Automate to enhance OOH measurability, accessibility’

In OOH News By Vasant Jante - June 11, 2024

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu, Emma Hegg, Group Director – Platform Strategy, oOh! and Gavin Lee, Sr Director – Product, Broadsign

Talon signs up Raeem International as exclusive partner agency in Pakistan

In OOH News By Rajiv Raghunath - June 10, 2024

As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers..

'Data, tech, creativity power OOH transformation'

In OOH News By Vasant Jante - June 10, 2024

Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong

‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

‘OOH has unique ability to deliver high-impact visuals’

In OOH News By Vasant Jante - June 07, 2024

Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong