Results For "US"
3359 News Found
Lucknow OOH industry facing brunt of civic body action, business in a tizzy
In OOH News By Bhawana Anand - December 13, 2017
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched
Ban on use of living people images on OOH continues in TN
In OOH News By M4G Bureau - December 13, 2017
The judgement was challenged by the Greater Chennai Corporation, at least to remove the living person clause from the order to shield their outdoor advertising revenues, but the court order has prevailed
Reliance Jio comes out in flying colours
In Campaigns By Amaan Kazmi - December 13, 2017
The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million
US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH
In Digital OOH By M4G Bureau - December 13, 2017
AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking
Amazon Prime Video casts the big picture on OOH canvas
In Campaigns By M4G Bureau - December 12, 2017
Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign
Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions
In Gallery By M4G Bureau - December 11, 2017
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign
Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions
In Campaigns By Bhawana Anand - December 11, 2017
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign
Large format printers in Bengaluru in line of fire as NGT steps up drive against flex
In OOH News By Bhawana Anand - December 09, 2017
The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes
Happy mcgarrybowen launches its Delhi-Gurgaon operations
In OOH News By M4G Bureau - December 08, 2017
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen