Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions
by M4G Bureau | Dec 11, 2017
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign
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Star Plus brings out Nayi Show with Ted Talks Show
The channel uses ink produced from air pollution to design OOH campaign
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