APN Outdoor assessing JCDecaux takeover offer

In OOH News By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

BMTC to do away with glass panel branding on buses

In OOH News By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route

Lloyd Mathias to chair OAA 2018 Jury

In OOH News By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

JCDecaux launches programmatic platform VIOOH

In Digital OOH By M4G Bureau - June 15, 2018

The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality

Vodafone promotes IoT services for smart business

In Campaigns By M4G Bureau - June 14, 2018

The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market

SDMC to create branding opportunities with hydroponics on flyover pillars

In OOH News By Bhawana Anand - June 13, 2018

Hydroponics or vertical mini-gardens created on the flyover pillars by the South Delhi Municipal Corporation will be soon available for branding opportunities. The action plan is in accordance with the efforts of Ministry of Housing and Urban affairs to check air pollution

OBC casts Huda City Centre station in its corporate hues

In OOH News By Bhawana Anand - June 13, 2018

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign