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‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’
Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath
Rahul Tandon, Business Head (Industrial & Commercial), BPCL to speak at OAC 2024 in Bengaluru
In OOH News By M4G Bureau - July 05, 2024
Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’
5 Star Advertising partners OAC 2024 as Associate Sponsor
In OOH News By Sakshi Sanghavi - July 05, 2024
“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge to set a new pace for business growth,” says Saravanan, Founder of 5 Star Advertising.
Mumbai OOH leaders call for consistent, forward looking ad policy from BMC
In OOH News By Sakshi Sanghavi - July 04, 2024
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
‘Design specific to local conditions, foundation analysis, regular audit & maintenance must for hoarding stability’
In Viewpoints By Rajiv Raghunath - July 01, 2024
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
Khushi Advertising launches integrated marketing campaign for ‘Kalki 2898 AD’ in collaboration with Vyjayanthi Movies
In Campaigns By Sakshi Sanghavi - June 28, 2024
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
75Media unveils its ESG plan in line with UN SDGs
In OOH News By Rajiv Raghunath - June 27, 2024
Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support the Goals.
Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram
In OOH News By M4G Bureau - June 27, 2024
The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line
Raheel Amjad, CBO - Media & Advertising, Adani Airport Holdings to speak at OAC 2024
In OOH News By M4G Bureau - June 27, 2024
Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’
Times Innovative Media President Shekhar Narayanaswami to engage in a fireside chat at OAC 2024
In OOH News By M4G Bureau - June 26, 2024
Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much more.