Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy to address OAC 2024

In OOH News By M4G Bureau - July 16, 2024

Ashwath Swaminathan will be joining a panel discussion on the theme ‘Is DOOH ticking all the boxes for brands?’

Asiaray bags exclusive media rights at 9 Shenzhen Metro lines

In OOH News By M4G Bureau - July 15, 2024

Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area.”

Logic to display data driven digital solutions at OAC’s OOH Expo

In OOH Solutions By Sakshi Sanghavi - July 15, 2024

“At OAC 2024, we see great value in connecting with OOH leaders including networking with potential clients, partners, and industry thought leaders, fostering collaboration and driving innovation within the OOH space,” says Pankaj Bellad, Business Head, Logic

'Radiant Synage to showcase signage solutions at OAC’s OOH Expo'

In OOH Solutions By Sakshi Sanghavi - July 12, 2024

“The convention attracts industry leaders, potential clients, and fellow exhibitors, providing a vibrant platform to connect, share insights, and explore potential collaborations,” says Murali Krishna, Director- Sales and Operations, Radiant Synage

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

In Research By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

Aashirvaad Atta unveils a timeless experience with ‘Rath Yatra - Through the ages’

In Campaigns By M4G Bureau - July 12, 2024

Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology

PUMA India announces landmark campaign celebrating Indian Olympians ahead of Paris 2024

In Campaigns By Sakshi Sanghavi - July 11, 2024

The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory

Xtreme Media to showcase cutting-edge solutions at OAC’s OOH Expo in Bengaluru on July 26-27

In OOH Solutions By Sakshi Sanghavi - July 11, 2024

“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions when purchasing outdoor LED displays,” says Sanket Rambhia, Director, Xtreme Media.

Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

In Digital OOH By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”