Jim Liu to speak on China’s OOH digitalisation at OAC 2018

In OOH News By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

JCDecaux to acquire APN Outdoor Group

In OOH News By M4G Bureau - June 26, 2018

The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018

‘We want Noida to become a major OOH destination’

In Viewpoints By Bhawana Anand - June 25, 2018

After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority

Ultratech Cement strengthening its brand positioning in Goa

In Campaigns By M4G Bureau - June 21, 2018

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

Adidas rewards team spirit this FIFA

In Campaigns By Bhawana Anand - June 20, 2018

Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team

Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement

In Campaigns By M4G Bureau - June 19, 2018

The on-ground activation is conducted on 18th of every month to promote physical fitness

‘OOH is an impact media’

In Viewpoints By Bhawana Anand - June 16, 2018

Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience

Ad spends to grow 10.5% in India in 2018: DAN

In Research By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign