Results For "UM"
2506 News Found
Draft MCGM ad policy promises industry-friendly norms
In OOH News By M4G Bureau - May 15, 2018
The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media
Hotstar Watch’NPlay takes its campaign to next level
In Gallery By M4G Bureau - May 15, 2018
In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature
Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018
In OOH News By M4G Bureau - May 15, 2018
Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit
Hotstar Watch’NPlay makes a match of it
In Campaigns By M4G Bureau - May 15, 2018
The 2nd phase of the Hotstar campaign, executed by The Social Street, fans out to Tier I & II cities
Global OOH expert Matthew Dearden to address OAC 2018
In OOH News By M4G Bureau - May 14, 2018
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors
Beverage Branding at BQS – Beat the Delhi Heat
Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR
Beverage category chilling out on Delhi Streets
In Campaigns By M4G Bureau - May 11, 2018
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
Arrow is all for ‘White this summer’
In Gallery By M4G Bureau - May 10, 2018
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
Hotstar pads up for ‘The Largest Player Hunt Ever’
In Gallery By M4G Bureau - May 10, 2018
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
