Sunny Oil’s new brand recipe includes OOH

In OOH News By M4G Bureau - August 29, 2019

Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

IRCTC to have branding rights on Ahmedabad-Mumbai Tejas trains

In OOH News By M4G Bureau - August 26, 2019

The trains will have 18 coaches and IRCTC will be authorized to allot permissions for advertisements inside and outside the coaches, including branding on the trains

Patna MC striking at rooftop media

In OOH News By Bhawana Anand - August 23, 2019

The civic authority has issued notice to owners of buildings that have rooftop media, asking them to furnish building structural certificates, failing which due action will be taken against them

Orient Electric kicks off awareness campaign

In Campaigns By Pray Jani - August 23, 2019

Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs

Asheesh Malhotra to head Dentsu India Mumbai office

In OOH News By M4G Bureau - August 21, 2019

With over 20 years of experience across leading agencies, he has been instrumental in building brands like Unilever, Mondelez , ICICI Prudential Life Insurance, and etc

Cities adjoining Mumbai primed for accelerated OOH growth

In OOH News By Bhawana Anand - August 21, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

MMR sees OOH growth in emerging conglomerations

In Gallery By M4G Bureau - August 20, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

How a tilt in bus shelters reaped in higher visibility

In OOH News By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium

Cadbury Celebrations tie an emotional bond this Rakhi

In Campaigns By M4G Bureau - August 20, 2019

Life-size billboards were installed in 16 cities to reiterate the message of this festive occasion