CRED App talks about Rewards/Experiences and Easy Payments in new on screen campaign

In Gallery By - October 24, 2019

A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi

Smart Asia India 2019 brings Taiwan DOOH solutions to India

In Digital OOH By Pray Jani - October 24, 2019

The Smart Asia exhibition 2019, brought various Taiwan based players offering unique DOOH solutions for the developing Indian Digital Display market

Cred App makes moviegoers fall in love with credit cards

In Campaigns By M4G Bureau - October 24, 2019

A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi

OOH bags 1st spot in Imagica’s new marketing plan

In Campaigns By Pray Jani - October 24, 2019

The themed park re-imagines itself into Amaze-ment park using strategic OOH formats

‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

FMCG & Automobile categories are bigger takers for audience mapping

In OOH News By Pray Jani - October 17, 2019

Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI

DOOH more intimately connected with the physical world today, says futurist Steve Brown

In Digital OOH By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’