Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

In Digital OOH By M4G Bureau - July 16, 2024

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

PUMA India announces landmark campaign celebrating Indian Olympians ahead of Paris 2024

In Campaigns By Sakshi Sanghavi - July 11, 2024

The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory

WB urban affairs deptt places curbs on outdoor advertising in different locations as under draft ad & signage policy

In OOH News By Sakshi Sanghavi - July 11, 2024

Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others

WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Unilumin launches state-of-the-art experience centre in Noida

In OOH News By Sakshi Sanghavi - July 08, 2024

The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.

Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024

In OOH News By M4G Bureau - July 08, 2024

Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’

OAA 2024 Jury Meet in Mumbai today for 2nd Round judging

In OOH News By Sakshi Sanghavi - July 05, 2024

The Jury judges entries in two groups

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

Maharashtra Govt plans new hoarding policy for MMR

In OOH News By M4G Bureau - July 02, 2024

The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.

‘Design specific to local conditions, foundation analysis, regular audit & maintenance must for hoarding stability’

In Viewpoints By Rajiv Raghunath - July 01, 2024

Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.