Bajaj’s Dominar 400 to hyper-ride OOH streets soon

In OOH News By M4G Bureau - February 05, 2018

The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among the target audience

Integrated campaigns deliver best: AdReaction study

In Research By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

‘Outdoor outperforms print, TV in CY2017 the Down Under’

In Research By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

TV-size digital billboards straddle San Francisco streets

In Digital OOH By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.

Marriott Hotels first to use Lightvert’s ECHO technology

In Digital OOH By M4G Bureau - December 22, 2017

While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

In Gallery By M4G Bureau - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

Ola hits the streets to promote auto service offering

In Gallery By M4G Bureau - December 11, 2017

After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

In Campaigns By Bhawana Anand - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

Ola hits the streets to promote auto service offering

In Campaigns By M4G Bureau - December 07, 2017

After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI