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'Data, tech, creativity power OOH transformation'
In OOH News By Vasant Jante - June 10, 2024
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress
In OOH News By M4G Bureau - May 09, 2024
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media