DDB Mudra North appoints Subhashish Dutta as Senior Creative Director

In OOH News By VJ Media Bureau - August 12, 2014

Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising

It's Chilling Outdoors!

In Digital OOH By VJ Media Bureau - August 06, 2014

Socialab agency and Lipton engages young audiences by providing them a cool breeze at Bus-Q-Shelter in Athens. Read How!

Kolkata's Iswar Sankalpa boards auto to run UMHP campaign

In Campaigns By Nabamita Chatterjee - July 21, 2014

The initiative illustrates how social messages can be effectively communicated through OOH

OOH should experiment with new ideas: Padhi & Upputuru

In OOH News By VJ Media Bureau - July 05, 2014

The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Ciroc's Spirited Holiday Message

In Gallery By - April 25, 2014

Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

Social media: The rise of targeted advertising

In OOH News By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.

Crossroads announces contest winner

In OOH News By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.

'OOH + Social media is the way to go'

In Viewpoints By M4G Bureau - September 04, 2013

Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…