Results For "SoC"
666 News Found
HBO's latest OOH blockbuster
In Campaigns By Bhawana Anand - September 20, 2013
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
'OOH + Social media is the way to go'
In Viewpoints By M4G Bureau - September 04, 2013
Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…
Bengal's OOH body to focus on social work
In OOH News By Nabamita Chatterjee - August 17, 2013
Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.
2013 OBIE Awards
In Digital OOH By VJ Media Bureau - August 05, 2013
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year's OBIE Awards.
OAC 2013: IOAA in process to sign MoU with AAAI
In OOH News By VJ Media Bureau - July 05, 2013
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which is on the lines of IBF or INS.
Amarula: The original taste of Africa
In Digital OOH By VJ Media Bureau - June 29, 2013
The liqueur brand in association with Encyclomedia Networks launches an interesting campaign'Taste the African Original'
Should one-offs win Creative Awards?
In OOH News By Bhawana Anand - June 14, 2013
The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'
Sensodyne message reaches IndiGo passengers
In Campaigns By Nabamita Chatterjee - June 14, 2013
The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.
Apollo Tyres go iconic at airports
In Campaigns By Bhawana Anand - June 05, 2013
The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.
Blackberry Z10 - Smart message for smart phone
In OOH News By Bhawana Anand - May 31, 2013
In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.