Results For "SoC"
666 News Found
Leo Burnett, British Dyslexia Association create a moment of collective dyslexia
In Digital OOH By Rajiv Raghunath - July 17, 2018
To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia
OAC 2018 to feature an Open House with IOAA
In OOH News By M4G Bureau - July 05, 2018
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities
Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018
In OOH News By M4G Bureau - July 04, 2018
Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
In Research By M4G Bureau - July 04, 2018
The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.
Telangana Govt takes corporate branding approach on OOH
In Campaigns By M4G Bureau - June 28, 2018
In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development
Ultratech cementing its brand positioning in Goa
In Gallery By M4G Bureau - June 26, 2018
Ultratech launches Ultratech Super Cement in Goa to enhance its brand positioning by increasing their product offer. And to promote this, the brand opted for OOH medium. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state
MHOA meets BMC to discuss draft ad policy
In OOH News By Bhawana Anand - June 07, 2018
The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy
Bright Outdoor gives regional touch to ‘No-Honking’ message
In Campaigns By M4G Bureau - June 06, 2018
The campaign has been executed in association with Chief of (Borivali-Dahisar), RTO Mumbai
‘Sports unites audiences through their universal passion’
In Viewpoints By Bhawana Anand - May 26, 2018
Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.
LATAM OOH entities form regional body ALOOH
In OOH News By M4G Bureau - May 24, 2018
ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador