Results For "SPA"
430 News Found
Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders
In OOH News By VJ Media Bureau - February 13, 2015
Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space
Mattel Toys creates impact with larger-than-life display of Hot Wheels
In OOH News By Nabamita Chatterjee - October 20, 2014
Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.
Wall Graffiti Media transforms wall advertising
In OOH News By VJ Media Bureau - October 13, 2014
Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
KSRTC passenger traffic is a huge OOH audience: Vishwanath K S
In Viewpoints By M4G Bureau - October 11, 2014
KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath
Create a visual culture in Bangalore: Rashmi Niranjan
In Viewpoints By M4G Bureau - October 10, 2014
Rashmi said that at a cross road junction, instead of having hoardings being put up at all four corners, they can be clubbed at one or two corners and the rest can be kept as green spaces.
DDB Mudra North appoints Subhashish Dutta as Senior Creative Director
In OOH News By VJ Media Bureau - August 12, 2014
Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising
Midas Group bags outdoor rights for Aligarh city
In OOH News By Bhawana Anand - August 06, 2014
The media owning firm will have rights on some 1 lakh sq. ft advertising space covering different zones of the city
IOAA Credit Control Council strengthens action against defaulting firms
In OOH News By Rajiv Raghunath - August 04, 2014
The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.