Wall Graffiti Media transforms wall advertising
By VJ Media Bureau - October 13, 2014
Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment
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Pacific Digital has been in the business of printing for over 25 years and offers total solutions for indoor and outdoor digital printing. The firm's printing facility is equipped with advanced technologies and professional expertise to deliver a comprehensive range of printed products and services that includes solvent, eco-solvent and inkjet printing.
Pacific Digital noted some time back that traditional wall painting, though popular in many markets in India, was riddled with quality issues. Most often, the traditional wall paintings bore spelling mistakes, irregular graphics, colour mismatch, proportional errors and other consistency issues. Against this back drop, the firm decided to introduce Wall Graffiti Media which is meant to replace the traditional/conventional wall painted ads.
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To promote the new media, the firm is pushing the product to its current set of clients through sampling and product demos and is also working on a trade promotional plan that will include advertising in trade magazines, online banners, search engine ads and one-to-one demos with the business heads of major advertising and rural marketing agencies. Also, the product is going to be available across 27 distribution branches of Maxx Flex and Imaging Systems for mass market production across India.
When asked whether the stringent outdoor norms in most markets will restrict the use of Wall Graffiti Media across the country, the firm responded with the statement that "there is scope for wide use of Wall Graffiti, especially since a large section of marketing / outdoor advertising in Tier 2 cities, towns and villages is still done through wall paintings. The medium is adapting to various state regulations and civic body enforcements by using paid walls with proper permissions from civic bodies.â€
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Wall Graffiti Media can be used for Solvent, Eco-Solvent, Inkjet, Offset or Screen Printing on existing machines. And if the creative has the 3d depth, the wall graphic will stand out in the outdoor space.
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