Results For "RED"
739 News Found
Axis banks on OOH
In Campaigns By MunmunSaha - December 02, 2013
Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.
Chennai Express on OOH track
In OOH News By VJ Media Bureau - November 25, 2013
Super hit movie Chennai Express was aired on November 23rd on'& Pictures' channel and the promo preceding it was prominent on the OOH medium.
RED FM's tribute to Sachin in Kolkata
In OOH News By Nabamita Chatterjee - November 23, 2013
The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.
Study reveals growth in OOH spends
In OOH News By VJ Media Bureau - November 22, 2013
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period last year.
UP Talks OOH: Keynote address by Shree Prakash Singh
In OOH News By VJ Media Bureau - November 14, 2013
Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by Shree Prakash Singh, Special Secretary, Urban Development Department, Uttar Pradesh.
UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...
In OOH News By VJ Media Bureau - November 14, 2013
While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.
'Need digital alternatives'
In Viewpoints By M4G Bureau - October 29, 2013
Bharath Ganapathi, General Manager, Corporate - The Hindu on why more alternatives need to be explored in the OOH medium.
Videocon's festive OOH promotes D2H in the East
In OOH News By Nabamita Chatterjee - October 18, 2013
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.
'OOH + Social media is the way to go'
In Viewpoints By M4G Bureau - September 04, 2013
Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…
'It will remain a support medium if it can't be measured'
In Viewpoints By M4G Bureau - August 06, 2013
Arindam Sengupta, Head - Brand & Marcom at UNINOR, reiterates the importance of measuring the OOH medium.