SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018

In OOH News By M4G Bureau - June 04, 2018

Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year

Vodafone red flags rail commuters on crossing tracks

In Campaigns By M4G Bureau - June 04, 2018

The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks

#UndoTheDamage says Vital Strategies this World No Tobacco Day

In Gallery By M4G Bureau - June 01, 2018

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Vital Strategies launches interactive campaign this World No Tobacco Day

In Campaigns By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

‘MCG move is arbitrary & inconsistent with the set regulatory norms’

In OOH News By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights

MCG stand on metro media largely influenced by revenue sharing demand

In OOH News By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Agra media owners approach Mayor for friendlier norms

In OOH News By Bhawana Anand - May 09, 2018

Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid

Solar AdTek undertakes solar powered lighting of 1,800 bqs in Ireland

In OOH Solutions By M4G Bureau - May 07, 2018

The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions

In-flight Wi-Fi OOH opportunities like to face turbulence initially

In Digital OOH By Bhawana Anand - May 03, 2018

Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon

OOH industry continues to bear burden of inconsistent, arbitrary ad taxes

In OOH News By Rajiv Raghunath - April 18, 2018

Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?