WB urban affairs deptt places curbs on outdoor advertising in different locations as under draft ad & signage policy

In OOH News By Sakshi Sanghavi - July 11, 2024

Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

Maharashtra Govt plans new hoarding policy for MMR

In OOH News By M4G Bureau - July 02, 2024

The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

BMC draft policy on hoardings covers a wide spectrum including ad on skywalks, balloons, stationary vehicles

In OOH News By M4G Bureau - June 14, 2024

Plan for QR placement on media for obtaining site specific details

BMC formulates new draft policy for hoardings in Mumbai

In OOH News By Sakshi Sanghavi - June 13, 2024

The policy is set to be open for public suggestions from July 5

Bombay HC asks CIDCO to present concrete policy on hoardings

In OOH News By M4G Bureau - May 28, 2024

Court prioritises safety and structural integrity of the media over blanket removal of hoardings

‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

In Gallery By - September 27, 2023

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing

In OOH News By N Jayalakshmi - September 09, 2022

Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?

It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding

In OOH News By Rajiv Raghunath - April 07, 2022

Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies