Pikasso teams up with AdMobilize

In Digital OOH By Rajiv Raghunath - October 04, 2021

This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.

Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA

In Digital OOH By M4G Bureau - September 27, 2021

Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.

How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

In OOH News By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.

dentsu India elevates Sahil Shah to Managing Partner, WATConsult

In OOH News By M4G Bureau - September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

In OOH News By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

Sri Sri Tattva rides high on cabs and buses in North East

In Campaigns By M4G Bureau - September 09, 2021

The campaign in partnership with MyHoardings involved more than 150 Ola/Uber cabs and 25+ number of ASTC buses in Guwahati & Shillong.

PETA makes a strong case for adoption of stray animals

In Campaigns By M4G Bureau - September 07, 2021

Partners The Media Ant to run a 6-city campaign.

OOH is the superstar for Star Pravah’s new show promo

In Campaigns By M4G Bureau - September 06, 2021

Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.