PETA makes a strong case for adoption of stray animals
By M4G Bureau - September 07, 2021
Partners The Media Ant to run a 6-city campaign.
![](http://www.media4growth.com/public/uploads/editor/2021-09-07/1630990946.jpg)
PETA (People for the Ethical Treatment of Animals ), the animal welfare organisation has partnered with agency The Media Ant for a six city general awareness campaign to encourage people to adopt stray animals.
![](http://www.media4growth.com/public/uploads/editor/2021-09-07/1630990961.jpg)
The campaign that began on August 10 mostly used hoardings located in prime locations in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.
![](http://www.media4growth.com/public/uploads/editor/2021-09-07/1630990988.jpg)
A simple, call for action in respective regional languages strikes the right chord by invoking citizen pride and associating it with a call to adopt animals. Combined with strategic locations and the right formats, the campaign manages to grab public attention and reiterate the messaging.